The National Observatory on Incontinence (ONI), driven by SCA Hygiene Products, has received the Award for Best Business Initiative of 2007 by the Spanish Society of Medical Residence Hall (SEMER), in recognition of his contribution to improving the quality care of the elderly. With the grant of these awards, SEMER aims to support and promote those projects and institutional initiatives, private, professional and social issues have been more prominent in the world socio-health during the past year, 2007. The National Observatory of incontinence is a Spanish plural and multidisciplinary nature of which the patient as a primary objective. It is a landmark in the field of urinary incontinence, as it represents a link between the different social sectors involved in the disease: patients, families, health professionals, management and other stakeholders.