Farmamundi just completed a project to improve sustainable access to natural medicines quality and low cost primary health care to poor populations in Guatemala. By strengthening the capabilities of Maya Medin phytomedicinal Laboratory, whose facilities are built in its entirety, it was determined that 224 rural communities in which they live more than 150,000 people-mostly-indigenous, have access to natural treatments.

This is to reassess the skills you already have in the use of community resources and facilitate economic alternatives on the basis of their own natural resources and ancestral knowledge. Responsible for Farmamundi in Guatemala, Giovanni Salazar says they consider "very important rescue and valuation of traditional healers and scientific research and collection of information about medicinal plants with healing powers, training in its principles , production, use, management, utilization and marketing. "

To reach the general population, has developed a strategy to increase sales in the dispensing centers. Giovanni Salazar specifies that "in the second year of the project has increased the production of natural medicines by 40% compared to the beginning, from about 50,000 to 70,000 units produced." Furthermore, "medicinal products prepared from plants have been introduced in the national drug market," he adds.

Simultaneously, it has developed a promotional strategy that includes measures such as reviewing policies and prices, trading volume and by product, among others. Through newsletters and information in various media have also highlighted the cultural values of natural medicine and herbal medicinal uses of herbs.

Among Latin American countries, Guatemala has one of the Human Development Index (HDI) lower. The government can barely meet 50% of the health needs of a population mired in poverty: 8 out of 10 people live in poverty and 5 in ten in extreme poverty.